//STEVE DAVEY - MARKETING FROM THE INSIDE OUT E189

Podcasts
Written By Michelle Hyde
 

In this episode, Andy and Chris are joined by Steve Davey, practice growth and marketing consultant.  Steve has over three decades of marketing expertise and followed a fascinating journey that’s taken him from the leafy suburbs to the heart of Devon, and from broader healthcare to a powerful niche within dentistry.

Steve chats about the early influences that shaped his career and the marketing truths he’s uncovered that most still overlook. With a career that spans both offline and digital worlds, Steve shares what’s changed – and what’s stayed the same – in the ever-evolving marketing landscape.

He also talks about how he found himself working with dental practices, how they can grow by focusing on their existing patient base, and why clear aligner marketing might just be the most crowded space of all.

Plus, he also reflects on some of the current challenges in dentistry… and there’s a bit of sports chat too.

 

Topics:

-          Tell us about your early years.

-          Why did you move to Devon? What was the attraction to leave the leafy suburbs?

-          What’s the one marketing thing you’ve figured out that most others probably haven’t?

-          What has changed and what has stayed the same over this period?

-          Are the broader healthcare needs the same as dentistry?

-          How did you find yourself in the niche of dentistry?

-          What’s your view on online vs offline marketing?

-          From a marketing perspective is clear aligners a niche that is ultra-competitive and challenging?

-          In which ways do you help dental practices?

-          Is there a trend in dentistry to attract new patients, and not giving attention to the 000’s they have already registered?

-          Can most practices meet their growth goals through organic growth from their existing patient base?

-          From a dental viewpoint - what are you worried about at present?

-          Which is your sport of choice?

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//STEVE DAVEY - MARKETING FROM THE INSIDE OUT E189
//STEVE DAVEY - MARKETING FROM THE INSIDE OUT E189

In this episode, Andy and Chris are joined by Steve Davey, practice growth and marketing consultant.  Steve has over three decades of marketing expertise and followed a fascinating journey that’s taken him from the leafy suburbs to the heart of Devon, and from broader healthcare to a powerful niche within dentistry.

Steve chats about the early influences that shaped his career and the marketing truths he’s uncovered that most still overlook. With a career that spans both offline and digital worlds, Steve shares what’s changed – and what’s stayed the same – in the ever-evolving marketing landscape.

He also talks about how he found himself working with dental practices, how they can grow by focusing on their existing patient base, and why clear aligner marketing might just be the most crowded space of all.

Plus, he also reflects on some of the current challenges in dentistry… and there’s a bit of sports chat too.

 

Topics:

-          Tell us about your early years.

-          Why did you move to Devon? What was the attraction to leave the leafy suburbs?

-          What’s the one marketing thing you’ve figured out that most others probably haven’t?

-          What has changed and what has stayed the same over this period?

-          Are the broader healthcare needs the same as dentistry?

-          How did you find yourself in the niche of dentistry?

-          What’s your view on online vs offline marketing?

-          From a marketing perspective is clear aligners a niche that is ultra-competitive and challenging?

-          In which ways do you help dental practices?

-          Is there a trend in dentistry to attract new patients, and not giving attention to the 000’s they have already registered?

-          Can most practices meet their growth goals through organic growth from their existing patient base?

-          From a dental viewpoint - what are you worried about at present?

-          Which is your sport of choice?

//ADAM NULTY - NEXT LEVEL DIGITAL E188
//ADAM NULTY - NEXT LEVEL DIGITAL E188

Andy and Chris chat to Dr Adam Nulty in this latest episode of the Dentology podcast.

Adam, a true pioneer in digital dentistry, is a highly experienced clinician with a special interest in Restorative & Aesthetic Dentistry, Digital Dentistry and Implantology and has been at the forefront of advancing technology in dentistry, shaping the way modern practices operate today.

In this episode, he chats about his journey - from growing up in a household with a dentist father to becoming a leader in digital dentistry. He explains what first sparked his passion for digital workflows, the impact of digital transformation on patient care, and how his vision led to the creation of the International Digital Dental Academy (IDDA), the IDDA Lab, and an R&D centre.

Beyond his clinical expertise, Adam is also an innovator with patents on several dental products and shares more about his entrepreneurial mindset, the key skills he believes every business owner should master, and what truly makes him happiest.

 

Topics:

-          Tell us about your childhood and what family life in the Nulty household looked like?

-          You father was a dentist – were you always destined to follow this path?

-          Where was digital dentistry at the time you qualified?

-          What was the spark that excited you about the application of digital dentistry and it’s future impact?

-          What is the biggest impact the digital transformation of dental practices has had to improve patient outcomes?

-          Is your personal obsession with digital dentistry the driver to create the International Digital Dental Academy (IDDA)?

-          How does this differ from other (digital) labs?

-          You’ve also create the KISS workflow – what is this?

-          What was your journey from qualification through to owning Dentist On THE ROCK & Digital Smile Studio?

-          Would you do it the same again?

-          What is the one activity you do that makes you the happiest?

-          Which is the critical skill to master as an entrepreneur?

//BILAL AHMED - RETHINKING TAX E187
//BILAL AHMED - RETHINKING TAX E187

In this episode of the Dentology podcast, hosts Andy and Chris chat to Bilal Ahmed, a chief accountant with a passion for financial literacy and a knack for breaking down complex money matters.

Bilal shares his journey from growing up in a family business to navigating the complexities of accountancy and eventually finding his niche in the dental industry.  

He chats about the state of financial literacy in dentistry - why so many professionals struggle with managing personal finances, tax planning, and budgeting, and why these crucial skills aren’t taught in schools or even business education. He also shares some of the financial pitfalls he’s seen dentists fall into and how a shift in mindset can turn tax from a burden into a tool for growth.

With a strong presence on social media, Bilal has also built a reputation for making accountancy engaging and accessible. He explains more about his strategy for educating and demystifying financial topics online and discusses the balance between being data-driven and running a business with human intuition.

Topics:

-          Tell us about your childhood

-          What was it about numbers that inspired you to go deep and study accountancy?

-          How did you happen upon the dental niche?

-          What is your strategy with social media?

-          What is your view on the general levels of financial literacy?

-          Why is there such a lack of emphasis on manging your personal finances, how much tax will I pay, how much should I save, how do I budget and so on? In schools, dental schools, even business education.

-          You must have seen some horror stories over the years, what pitfalls do dentists fall into?

-          Discussing money and numbers tends to be a private matter in the UK, is this part of the issue with people getting into troubles?

-          Tell us about the 3 principles your practice is built on?

-          Does this purely apply to tax or general business advice?

-          What is the crossover between being completely data-driven and the person running the business?

-          What are the practical ways for dental professionals to shift from reactive to proactive planning?

-          Is there a cultural mindset shift needed to not see tax not as a burden but as a natural part of a well-planned and thriving business?

-          What keeps you busy away from work?

//KUNAL THAKKER - BUILDING TOOTH CLUB E186
//KUNAL THAKKER - BUILDING TOOTH CLUB E186

In this episode of the Dentology podcast, Kunal Thakker, CEO and founder of Tooth Club, shares more on his entrepreneurial journey in dentistry.

He discusses the influence of his upbringing, the lessons learned from his career to date, and his transition from a high-pressure investment banking career to building a dental group.

He discusses the complexities of growing a dental business while maintaining a strong company culture and emphasises the importance of kindness in leadership, the challenges of outgrowing team members, and the unique perspective he brings as a non-dentist owner.

Finally, he considers where he sees dentistry going over the next 5-10 years and shares insights on learnings from influential figures and the importance of industry success stories.

 

Topics:

-          Can you tell us about your upbringing and early family life?

-          Working in investment banking - did your education route lead you down this path?

-          How did this world set you up for starting a dental group?

-          Are there core behaviours that universally apply and things all business owners could learn from this sector?

-          What did the plan look like for Tooth Club before you started?

-          What do you have to obsess about when scaling a business?

-          Who was kind to you when you first came into dentistry?

-          Where do you see dentistry going over the next 5-10 years?

-          How do you balance work and business commitments?

-          What is non-negotiable in your personal diary?

-          If you got your time again, would you do Tooth Club differently?

//ANDY & CHRIS - MONEY MAKES THE WORLD GO ROUND E185
//ANDY & CHRIS - MONEY MAKES THE WORLD GO ROUND E185

In this episode, Andy and Chris delve into the critical role of money in the dental profession, emphasising the importance of understanding cash flow versus profit.

They discuss common misconceptions among dentists regarding financial management and the necessity for financial literacy to ensure the sustainability of dental practices.

The conversation highlights the need for dentists to analyse their financial data regularly and to be comfortable discussing money within their teams.

//SIMON CHARD - EVOLVING: PARLA AND THE THE DENTAL GROWTH RETREAT E184
//SIMON CHARD - EVOLVING: PARLA AND THE THE DENTAL GROWTH RETREAT E184

In this episode of the Dentology podcast, Dr. Simon Chard returns to discuss his journey with Parla, a sustainable oral care brand, and the challenges and triumphs of being a startup founder.

He reflects on his experience on Dragon's Den, the importance of sustainability in the dental industry, and the connection between oral health and overall wellness.

Simon talks about what has happened with Parla in the past two years (he was a previous guest with us back in March 2023) and chats about plans for the future.

He also explains about the Dental Growth Retreat aimed at addressing mental health issues in dentistry, what drove him to lead this initiative and what the inaugural event was like.

Topics:

-          Update us on Parla

-          Your experience on Dragon’s Den: Do you still stand by your decision to not take the money?

-          You are now a Cert B business - to the uninitiated what does this mean?

-          What else has happened at Parla in the past 2 years?

-          Is the mainstream competition catching up?

-          Does the life of a founder always feel like ground zero or do to feel the gains?

-          Tell us about the Dental Growth Retreat

-          What drove you to lead this initiative?

-          What was the inaugural event like?

-          How do you keep in touch with your own risk of burnout?

//YEWANDE ODUWOLE - FROM CHALLENGES TO TRIUMPHS E183
//YEWANDE ODUWOLE - FROM CHALLENGES TO TRIUMPHS E183

In this episode of the Dentology podcast, Dr. Yewande Oduwole shares her inspiring journey into dentistry with hosts Andy and Chris.

She discusses the influence of her family, her academic achievements, and the challenges she faced in her pursuit of a dental career.

She talks about her time at dental school, her student scholarship from the Afro-Caribbean Dental Association and how this then led her to embarking on a project in Ghana to provide free dental care and oral health education to communities, schools and orphanages.

She also talks about clinical work and the support she now does with the dental student community.

Finally, she shares her secrets to successfully balancing her clinical work alongside her growing social media presence and considers her aspirations for the future.

Topics:

-          Have you always been ultra-positive and was this instilled in you as a child?

-          Was there a time you can look back on your childhood and say this is why I am the person I am today?

-          How was this in terms of helping you build resilience for what can be a brutal world?

-          Which dental school did you go to and did you enjoy the experience?

-          Tell us about your student scholarship from the Afro-Caribbean Dental Association in your third year of dental school.

-          Tell us about the project in Ghana to provide free dental care and oral health education.

-          Was something missing from your dental school experience that led you down a path of giving back to the student community?

-          How disruptive was Covid for you as someone just finishing their training?

-          What does your typical week look like now?

-          How has social media helped you connect with patients and the profession?

-          Any downsides?

-          What does the future hold for you – ambitions on the business side of dentistry? Ownership?

//CAT EDNEY - THE MODERN THERAPIST E182
//CAT EDNEY - THE MODERN THERAPIST E182

This week Chris and Andy chat to Cat Edney, multi award winning Dental Therapist, about her career journey becoming a dental therapist.

Cat explains more about the training she undertook to qualify, how a therapist role differs to a hygienist, and the current challenges and barriers faced in the profession.

She talks about access to dental training opportunities, the creation of her course, 'The Modern Therapist’, a hands-on course designed to inspire, support and drive dental therapy in practice, and how the UK compares with other countries in Europe and further afield.

Finally, she chats about the challenges dental therapists face in practice, including barriers to ownership and access to funding, and whether it is popular career choice and given the recognition to the extent it should.

 

Topics:

-          What’s your family tree? Where did your childhood take place?

-          When did you know that dentistry was a career path for you?

-          Did you consider other options?

-          How do you qualify as a dental therapist?

-          How is a therapist different from a hygienist?

-          Do you earn more money than a hygienist?

-          Can you own a practice as a therapist?

-          What treatments can you deliver that routinely dentists do?

-          Has it been easy for you to get recognition in dentistry and do practices (generally) value therapists and maximise their skills in practice?

-          What does work in a direct access dental therapy led role look like in practice and how does it benefit the business and patients?

-          Tell us about your course, The Modern Therapist.

-          How do we compare with our European friends or countries further afield?

-          Is it becoming a more popular career choice or it is still not being recognised to the extent that it should be?

-          If you could go back in time, where would you go, and would you change anything?

//ANUSHIKA BROGAN - THE POWER OF MENTORSHIP E181
//ANUSHIKA BROGAN - THE POWER OF MENTORSHIP E181

In this episode, Chris and Andy talk to Anushika Brogan about her journey growing up on the Isle of Sheppey to becoming the CEO and founder of Damira, a successful dental practice group.

Anushika shares her journey of overcoming personal and professional challenges, including navigating a difficult divorce while expanding her business, her initial career path in pharmacy and how a transformative work experience in dentistry solidified her passion for the field.

She talks about the growth of Damira, challenges faced along the way, why it’s important to build a strong organisational culture and the importance of mentorship.

She also reflects on the lessons learned from her experiences and her aspirations for the future.

Topics:

-          Was there a time you can look back on your childhood and say this is why I am the person I am today?

-          You started out on the pharmacy route but then switched to dentistry – what was the reason for this?

-          Did work experience play a part in this decision and is something that is available at Damira today?

-          Tell us about Damira.

-          How do you ensure the right culture, behaviours and ethos is delivered consistently across so many sites and people?

-          You say that Damira is all about support – what’s the balance between support for your team and support for patients?

-          If you could go back in time, where would you go, and would you change anything?

-          Do you find it easy to switch off from work?

-          Which is the critical skill to master as an entrepreneur?

-          What does success look like for you?

-          How much of your personality drives the culture today?

//ANDY & CHRIS - COMMUNITY MATTERS E180
//ANDY & CHRIS - COMMUNITY MATTERS E180

In this episode, Andy and Chris explore the isolating nature of the dental profession and emphasise the importance of community and support among dentists.

They discuss the mental health challenges faced by dentists, the need for open communication about both successes and failures, and the role of professional networks in fostering collaboration and growth.

The conversation highlights how sharing experiences can lead to a more supportive environment, ultimately benefiting the entire profession.

 
Michelle Hyde
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//ADAM NULTY - NEXT LEVEL DIGITAL E188